Veilstep Privacy Policy

Last updated: October 30, 2026

This privacy policy explains how the game Veilstep, made by 7ette Labs, handles your information. It covers the Android app (package com.settelabs.veilstep) and the iPhone app.

The short version

There is no account and no 7ette Labs server: your progress stays on your device and we cannot see it. The game offers rewarded video ads from Google AdMob. Google AdMob collects some data from your device to deliver those ads, as explained below. You can change your ad choices, or buy NO ADS.

What the game saves on your device

To keep your progress between runs, the game saves a few values in the app's own storage on your device:

• your best distance and your best distance on the Daily Path;
• the coins you have collected;
• the characters, upgrades and packs you own, and the character you play with;
• your settings: sound on or off, music volume and effects volume;
• which help panels and enemies you have already seen.

The game does not send these values to us or to anyone else, and we cannot see them. Android's automatic backup is turned off for this game. On iPhone, your own iCloud backup may include them, as it does for other apps.

Rewarded ads from Google AdMob

Rewarded ads are videos you choose to watch for a reward, such as doubling your coins, continuing a run or starting a run with a bubble. A video starts only after you tap a button that offers it.

Google AdMob is an advertising service from Google, and its software is part of the app. The game loads an ad in the background so it is ready when you ask for it, so the data below can be collected even if you never watch a video. According to Google's documentation, this software can collect:

• your IP address, which may be used to estimate your general location;
• device and advertising identifiers, such as the Android advertising ID, the app set ID, the iPhone advertising identifier (IDFA) and, on Android, other identifiers related to accounts signed in on the device;
• how you interact with the app and with ads, such as app launches, taps, video views and the ads you have seen;
• diagnostic and performance data, such as app launch time, hang rate, energy usage and crash logs.

Google uses this data to deliver and measure ads, for analytics and to prevent fraud. It can share data with its advertising partners. The data is encrypted while it travels. 7ette Labs does not receive this data about you: we only see totals in our AdMob reports, such as how many ads were shown and how much they earned.

To learn how Google uses this data, read https://policies.google.com/technologies/partner-sites and Google's privacy policy at https://policies.google.com/privacy.

Your choices about ads

• Consent: in the European Economic Area, the UK and Switzerland, Google's consent form appears before any ads, and you can consent, manage your options or refuse. Where Google offers it, the Ad choices link at the bottom of the main menu lets you change your answer.
• Tracking on iPhone: after the consent form, iOS asks if the game may track you. You can change your answer in Settings > Privacy & Security > Tracking. If you say no, the game does not get the IDFA. You may still see ads, but they may be less relevant.
• Advertising ID on Android: you can reset or delete it in your device settings (Settings > Privacy > Ads, or Settings > Google > Ads on some phones).
• NO ADS: if you buy NO ADS, the game no longer requests or shows ads, and you get the rewards without a video.

The game works without ads. If there is no internet connection or no ad is available, the buttons that offer a video do not appear.

Purchases

Purchases in the game, such as character packs and NO ADS, are handled by Google Play on Android and by the App Store on iPhone. They handle your payment under their own privacy policies, and we never see your card or payment details. The game keeps on your device what you own and asks the store to confirm it.

Stores

Google Play and the App Store, where you download the game, handle your download under their own privacy policies. They may give us anonymous, aggregated statistics, such as the number of installs and crash counts, that do not identify you.

Security, keeping and deleting your data

Your device keeps each app's storage separate from other apps. Your progress stays there until you delete it. To delete it on Android, uninstall Veilstep or clear the app's storage in your device settings (Settings > Apps > Veilstep > Storage > Clear storage). On iPhone, delete the app. This resets your progress.

We do not hold data about you, so we cannot delete data held by Google. To manage that data, use the choices above and the Google pages linked above.

Children

Veilstep is not directed at children under 13, and we do not knowingly collect personal information from them. If you think a child has used the game and you have a concern, contact us.

Changes to this policy

If a future version of Veilstep changes how data is used, we will update this policy and the date above before that version is released.

Contact

Questions about this policy: 7ettelabs@gmail.com